SOHO — Despite the hype you may have heard about the unveiling of "The Great Gatsby" costumes last week at Prada, nothing quite prepared me for the vision of pure fashion opulence that awaited at the luxury purveyor's Soho flagship.
Upon walking into the Broadway location, you notice that the high gloss hardwood floors are sloped downward to the center of the store’s lower lever. On this slope are built-in descending steps on which any type of new products or special displays can be housed in a dramatic, cascading manner. Now imagine this space completely staged with some of the most amazing period costumes one can possibly design with walls covered in floor to ceiling posters from the movie and film footage looping on numerous flat screens in the background. Yes, it was an impressive sight to behold.
The 1920's style of Fitzgerald’s famed characters become the epicenter of Prada. The looks of Daisy Buchanan (Carey Mulligan), Myrtle Wilson (Isla Fisher), and other ornately-clad characters were paramount to the exhibit and lent themselves to further build anticipation for Baz Luhrmann's adaption of the classic American novel.