73 Comments »

Genius post! Every girl should know this!

Love it! So very clever…

love this.

great blog!

Hello!
This is great but I must correct Moschino. I did an internship there, and it is..

Mos-keen-o .. if you can tell the difference? But then again, it might vary depending on ones accent!

you forgot Yves Saint Laurent

I believe the pronounciation of Mo-ski-no is the same sound of Mos-keen-o.

Thanks D, I have added Yves Saint Laurent. Good spot, how could I have missed someone who was a major influence on the fashion industry!

How do you pronounce Perse in James Perse? Is it just like “purse”, or something else?

Hello Cynthia, great question! Actually, it is pronounced in two slight variations. Purse is one of them (as in a lady’s purse) and the other is the first ‘e’ in Perse is pronounced like the ‘e’ in the word pet. I hope that helps. Thanks for responding!

Growing up in the 80s, the pronunciation of Aigner was always butchered. What is the correct pronunciation of Etienne Aigner ?

Hello Lynn, the pronounciation for Etienne Aigner is Eh-tee-yen On-yay. Another good one I missed. Thanks for the comment.

Hi. How about Lambertson Truex? Thanks!

Hello Laura,

Richard Lambertson and John Truex are known the world around for their luxurious handbags and accessories. How could I miss this one? The pronounciation is as it looks, Lam-bert-son Tru-ex. Thanks for the comment!

THANKS! that was sooo helpful! now i know how to say “givenchy”!!

awesome! you are a genius. how about versace? ver-sa-shay?

Thank you Etienne, good call on Versace!

This list is very helpful, but how do you pronounce Balmain?

Hello Katie,

Good one! The pronounciation of Balmain is Bal-mah. I will add it to the list.

Thanks for asking!

What about Diane von Furstenberg?

Great question Darcy! Diane von Furstenberg is pronounced as it looks. Fur-sten-berg.

This is soooo cool! I absolutely LOVE this blog idea! I’ve been so embarrassed that I didn’t know how to pronounce some of these names, and now I’ve got something to go by. THANKS!

Very cool !
Please, how do you pronounce L’Wren Scott ?

this is great! I keep hearing people say Ralph Loren and want to say HE’S AS AMERICAN AS IT GETS! LAUREN, PEOPLE!!!

Great blog, very helpful. For Hermes and Herve Leger though the first part isn’t pronounced “air”, it’s more like “ehr”

Hello Liz,

Thanks for the heads up. I wanted to use the easiest recognizable pronunciation for readers.

Hello Kate,

The pronunciation for L’Wren Scott is Le-ren Skot. Thanks for visiting.

Hi I wana know the correct pronounciation for tis brand – Anges B…Anya Bay..? or Ag-nes B…? sigh…

oops spellin mistake.. shld b *Agnes B*

cool sitename man)))
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great domain name for blog like this)))
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Hello, I can’t understand how to add your blog in my rss reader
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this has been very educational. seriously.

hey i was wondering how would you pronounce alexandre herchcovitch

U forgot abt. D&G.

Thank you Saadia! The pronounciation for Dolce & Gabbana is Dole-ch-aye Ga-bon-na.

Hello Jimmy! Alexandre Herchcovitch is pronounced Ah-le-zan-dreh Hair-ch-co-vich.

Hello Renee, Agnes B is pronounced ah-ni-ess-beh.

How do yuo pronounce Dana Buchman?
Celine?

Could you please elaborate on Tibi? I’ve been saying it wrong (tee-bee) and can’t tell from the guide what the correct way is. Either way, thanks so much for the great blog. I’ve probably checked this 5x since summer!

This is a bit late but I still hope you can help out on this.

How do you pronounce Balenciaga?

Hello Mary. Tibi is pronounced Tbi as in tu-by.

Hello Popi. Dana Buchman is pronounced Day-nah Buck-man.

Hello Dee,

Balenciaga is pronounced, Bah-lin-cee-ah-gah.

Hi there, if I remember correctly, the associate at the Ermenegildo Zegna Outlet Store outside of Tuscany, told me that “gil” in Ermenegildo is prounounced “jeel,” like “jack and” jill,” not “geel” like “go”
So it’s actually Er-men-a-jeel-do. Hope this helps.

Thank you Michelle! You are correct as well. I was thinking readers would read “geel” as they do “gee,” the expression, which is pronounced like “jeel.”

Chicly Yours,
The Chic Spy

Thank you so much for this super guide!

Thanks for posting this article; it’s incredibly helpful!
How do you pronounce Chloë Sevigny though?

Thank you so much! Just what I needed.

How do you pronounce chic? Although this may seem minor – there is no “sh” sound in spanish. So would you please give proper pronunciation for chic?

Thank you so much. This is a great help. How do you say Indecence? This is a fragrance by Givenchy.

The origin of the word “chic” is French.

how do i say ‘Longchamp’ the correct way

Hello Nita,

Here you go: Longchamp: Lon-chahn. It is a French pronounciation.

Such a great idea!
How about Skovgaard, as in Camilla Skovgaard??

This domain seems to get a great deal of visitors. How do you advertise it? It offers a nice individual spin on things. I guess having something useful or substantial to give info on is the most important thing.

How about jimmy choo?

You made a few good points there. I did a search on the subject and found most folks will go along with with your blog.

Awesome article. I recently came upon your website and wanted to convey that I have certainly relished reading your blog posts. Anyways I’ll probably be subscribing to your RSS.

Great article and beautiful shoes! I can now shop for them with confidence, thanks to you, I will pronouce Louboutin properly when making my purchase. I love these shoes. What type of outfit would you suggest wearing with these magnificant zapatos?

I'm so glad I found this site.  I have a friend who always says, "long-champ," like she's correcting me when we talk and I knew she was wrong.  I know it shouldn't bother me but it gets under my skin.  On a side note, I can't understand the craze around carrying what is essentially a travel tote meant to fold up into your real purse.

Thanks for visiting Ms.GucciSu. I am glad you found my designer pronunciation guide helpful!

Hello! How do you pronounce "St John"?

Hello Kab,

The pronunciation would be Sane-tuh J-ahn.

Chicly Yours,
The Chic Spy

i don't think you pronounced schiaparelli correctly,
isn't it meant to be a hard c sound?

Thanks Ben! I love to get readers input. I will verify andrepost once the pronunciation verdict is in!

Love this site! So useful. But do you know how to pronounce Causse, as in the glove designer? I thought it might be like coh-ss, but I’m really not sure.

Hello Andy, the pronunciation of Causse rhymes with the word house, but with a hard “C” like in the word cat. I hope that helps!

Thank you for your site! Do you also know how do you pronounce the French brands Maje and Sandro? Thank you!

Love love love this!! How about Le Metier de Beaute? I know metier is like meh-tee-ay but is beaute like byoot, boot or boot-ay? 

Hello Olive, thanks for asking! You are absolutely correct about the pronunciation of Métier. There is an accent aigu over the last “e” (beauté). The “e” with the accent has a strong ”a” sound. The pronunciation of beauté is buh-tay.

Chicly Yours,
The Chic Spy

Hello Liz,

Maje is pronounced “Mahj” and Sandro is pronounced “Sahn-dro” … Thanks for visiting my site!

How does one pronounce Kenzo? 

Hello Lilly,

Thanks for asking! It’s pronounced as it looks: Ken – zo. Like the name Ken and zo rhymes with go but pronounced with the “Z” sound.

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