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The Only Audio Guide You’ll Need To Pronounce Designer Names

Listen and learn how to pronounce tongue-twisting designer names such as Louboutin and Demeulemeester.

Have you ever wondered how to pronounce designer names such as Louboutin or Demeulemeester? Well, here is a how-to pronounce audio guide for names of fashion designers around the globe. Next time you’re out with your BFFs, imagine how impressed they’ll be when you’re tossing around your new fashion vocab. If there’s a designer name missing that you would like to see added or if you would like to challenge a pronunciation, please share below – there just may be a few hidden mispronunciations for you to find.


Dylan\'s Candy Bar


  1. The Chic Spy

    July 2015 at 7:04 AM

    You absolutely right. The inflection in the speaker’s voice, is what makes it sound more like ARE than AIR. Thanks so much for your comment, we love receiving a pronunciation challenge! :)

  2. lemonwash

    July 2015 at 6:23 AM

    Hiya! Quick question, since Gareth Pugh is English and why is it GAR (rhyming with CAR) and ETH (like Beth) instead of GAR (like DARE) and UTH (like the ITH in BIRTH)? Wondering because I’m from England and have never heard the name pronounced like that here.

  3. The Chic Spy

    November 2014 at 9:27 AM

    Hello Liliana, it would be Ahn-yay.

  4. Liliana

    November 2014 at 9:53 PM

    How would you pronounce “Aigner” as in the Swiss watch brand.

  5. The Chic Spy

    August 2014 at 11:23 AM

    Hello Paris! The pronunciations are as follows:

    Céline = Sah-lean
    Haider Ackermann = hider ak-er-man

    Hope that helps! Thanks for visiting my site.

    Chicly Yours,
    The Chic Spy

  6. Paris k

    August 2014 at 5:56 AM

    How would you pronounce Céline and haider ackermann

  7. smallsups

    September 2013 at 11:49 PM

    issey miyake’s name is not pronounced ‘miyaki,’ his name would end with the character ‘ke’ which is pronounced ‘kay.’

  8. The Chic Spy

    September 2013 at 7:09 PM

    Great one to add Molly, thanks! The ‘s’ is not silent. It has a ‘z’ sound at the end.

  9. Molly

    September 2013 at 7:20 AM

    What about Michael Kors? Really, I just want to know if the s is silent or not

  10. The Chic Spy

    March 2013 at 11:00 PM

    Hello Lilly,

    Thanks for asking! It’s pronounced as it looks: Ken – zo. Like the name Ken and zo rhymes with go but pronounced with the “Z” sound.

  11. Lilly

    March 2013 at 2:27 PM

    How does one pronounce Kenzo? 

  12. The Chic Spy

    January 2013 at 10:36 PM

    Hello Liz,

    Maje is pronounced “Mahj” and Sandro is pronounced “Sahn-dro” … Thanks for visiting my site!

  13. The Chic Spy

    January 2013 at 11:11 AM

    Hello Olive, thanks for asking! You are absolutely correct about the pronunciation of Métier. There is an accent aigu over the last “e” (beauté). The “e” with the accent has a strong “a” sound. The pronunciation of beauté is buh-tay.

    Chicly Yours,
    The Chic Spy

  14. Olive

    January 2013 at 10:51 AM

    Love love love this!! How about Le Metier de Beaute? I know metier is like meh-tee-ay but is beaute like byoot, boot or boot-ay? 

  15. Liz

    January 2013 at 8:06 PM

    Thank you for your site! Do you also know how do you pronounce the French brands Maje and Sandro? Thank you!

  16. The Chic Spy

    December 2012 at 5:47 PM

    Hello Andy, the pronunciation of Causse rhymes with the word house, but with a hard “C” like in the word cat. I hope that helps!

  17. Andi

    November 2012 at 4:40 PM

    Love this site! So useful. But do you know how to pronounce Causse, as in the glove designer? I thought it might be like coh-ss, but I’m really not sure.

  18. The Chic Spy

    September 2012 at 9:37 AM

    Thanks Ben! I love to get readers input. I will verify andrepost once the pronunciation verdict is in!

  19. ben

    August 2012 at 7:58 AM

    i don't think you pronounced schiaparelli correctly,
    isn't it meant to be a hard c sound?

  20. The Chic Spy

    April 2012 at 11:54 PM

    Hello Kab,

    The pronunciation would be Sane-tuh J-ahn.

    Chicly Yours,
    The Chic Spy

  21. Kab

    April 2012 at 3:38 PM

    Hello! How do you pronounce "St John"?

  22. The Chic Spy

    March 2012 at 3:23 AM

    Thanks for visiting Ms.GucciSu. I am glad you found my designer pronunciation guide helpful!

  23. MsGucciSu

    March 2012 at 8:33 AM

    I'm so glad I found this site.  I have a friend who always says, "long-champ," like she's correcting me when we talk and I knew she was wrong.  I know it shouldn't bother me but it gets under my skin.  On a side note, I can't understand the craze around carrying what is essentially a travel tote meant to fold up into your real purse.

  24. Sherry

    June 2011 at 9:05 PM

    Great article and beautiful shoes! I can now shop for them with confidence, thanks to you, I will pronouce Louboutin properly when making my purchase. I love these shoes. What type of outfit would you suggest wearing with these magnificant zapatos?

  25. Nila Merola

    May 2011 at 2:30 AM

    Awesome article. I recently came upon your website and wanted to convey that I have certainly relished reading your blog posts. Anyways I’ll probably be subscribing to your RSS.

  26. Dvor Srbija

    January 2011 at 2:52 PM

    You made a few good points there. I did a search on the subject and found most folks will go along with with your blog.

  27. Katrina

    November 2010 at 11:00 AM

    How about jimmy choo?

  28. Christina

    June 2010 at 6:52 PM

    Such a great idea!
    How about Skovgaard, as in Camilla Skovgaard??

  29. The Chic Spy

    May 2010 at 12:08 PM

    Hello Nita,

    Here you go: Longchamp: Lon-chahn. It is a French pronounciation.

  30. Nita

    April 2010 at 12:19 AM

    how do i say ‘Longchamp’ the correct way

  31. The Chic Spy

    April 2010 at 5:15 PM

    The origin of the word “chic” is French.

  32. Sherry

    March 2010 at 7:11 PM

    Thank you so much. This is a great help. How do you say Indecence? This is a fragrance by Givenchy.

  33. Sherry

    March 2010 at 7:08 PM

    How do you pronounce chic? Although this may seem minor – there is no “sh” sound in spanish. So would you please give proper pronunciation for chic?

  34. Pepe

    March 2010 at 1:51 AM

    Thank you so much! Just what I needed.

  35. Polly

    January 2010 at 11:44 AM

    Thanks for posting this article; it’s incredibly helpful!
    How do you pronounce Chloë Sevigny though?

  36. hklovejoy

    January 2010 at 10:46 AM

    Thank you so much for this super guide!

  37. The Chic Spy

    December 2009 at 8:27 AM

    Thank you Michelle! You are correct as well. I was thinking readers would read “geel” as they do “gee,” the expression, which is pronounced like “jeel.”

    Chicly Yours,
    The Chic Spy

  38. Michelle

    December 2009 at 6:10 AM

    Hi there, if I remember correctly, the associate at the Ermenegildo Zegna Outlet Store outside of Tuscany, told me that “gil” in Ermenegildo is prounounced “jeel,” like “jack and” jill,” not “geel” like “go”
    So it’s actually Er-men-a-jeel-do. Hope this helps. :)

  39. Mignon A. Gould

    December 2009 at 3:37 PM

    Hello Mary. Tibi is pronounced Tbi as in tu-by.

  40. The Chic Spy

    December 2009 at 3:45 PM

    Hello Dee,

    Balenciaga is pronounced, Bah-lin-cee-ah-gah.

  41. The Chic Spy

    December 2009 at 3:40 PM

    Hello Popi. Dana Buchman is pronounced Day-nah Buck-man.

  42. Dee

    December 2009 at 11:16 AM

    This is a bit late but I still hope you can help out on this.

    How do you pronounce Balenciaga?

  43. Mary

    November 2009 at 7:21 PM

    Could you please elaborate on Tibi? I’ve been saying it wrong (tee-bee) and can’t tell from the guide what the correct way is. Either way, thanks so much for the great blog. I’ve probably checked this 5x since summer!

  44. Popi Smith

    October 2009 at 5:52 PM

    How do yuo pronounce Dana Buchman?

  45. The Chic Spy

    July 2009 at 8:46 AM

    Hello Renee, Agnes B is pronounced ah-ni-ess-beh.

  46. The Chic Spy

    July 2009 at 8:41 AM

    Hello Jimmy! Alexandre Herchcovitch is pronounced Ah-le-zan-dreh Hair-ch-co-vich.

  47. The Chic Spy

    July 2009 at 8:33 AM

    Thank you Saadia! The pronounciation for Dolce & Gabbana is Dole-ch-aye Ga-bon-na.

  48. Saadia

    May 2009 at 11:04 PM

    U forgot abt. D&G.

  49. jimmy

    May 2009 at 1:07 AM

    hey i was wondering how would you pronounce alexandre herchcovitch

  50. Khita

    May 2009 at 6:41 PM

    this has been very educational. seriously.

  51. sabamuddy

    April 2009 at 2:28 AM

    Hello, I can’t understand how to add your blog in my rss reader

  52. sabamuddy

    April 2009 at 12:22 PM

    great domain name for blog like this)))

  53. weassekeego

    April 2009 at 5:06 PM

    cool sitename man)))

  54. Renee

    April 2009 at 8:42 PM

    oops spellin mistake.. shld b *Agnes B*

  55. Renee

    April 2009 at 8:40 PM

    Hi I wana know the correct pronounciation for tis brand – Anges B…Anya Bay..? or Ag-nes B…? sigh…

  56. The Chic Spy

    March 2009 at 11:05 AM

    Hello Kate,

    The pronunciation for L’Wren Scott is Le-ren Skot. Thanks for visiting.

  57. The Chic Spy

    March 2009 at 10:57 AM

    Hello Liz,

    Thanks for the heads up. I wanted to use the easiest recognizable pronunciation for readers.

  58. Liz

    March 2009 at 4:52 PM

    Great blog, very helpful. For Hermes and Herve Leger though the first part isn’t pronounced “air”, it’s more like “ehr”

  59. e

    March 2009 at 12:45 AM

    this is great! I keep hearing people say Ralph Loren and want to say HE’S AS AMERICAN AS IT GETS! LAUREN, PEOPLE!!! :)

  60. Kate

    March 2009 at 5:48 AM

    Very cool !
    Please, how do you pronounce L’Wren Scott ?

  61. Amanda

    December 2008 at 10:23 PM

    This is soooo cool! I absolutely LOVE this blog idea! I’ve been so embarrassed that I didn’t know how to pronounce some of these names, and now I’ve got something to go by. THANKS!

  62. The Chic Spy

    December 2008 at 2:46 PM

    Great question Darcy! Diane von Furstenberg is pronounced as it looks. Fur-sten-berg.

  63. Darcy

    November 2008 at 4:08 PM

    What about Diane von Furstenberg?

  64. The Chic Spy

    November 2008 at 9:13 AM

    Hello Katie,

    Good one! The pronounciation of Balmain is Bal-mah. I will add it to the list.

    Thanks for asking!

  65. Katie

    November 2008 at 4:13 PM

    This list is very helpful, but how do you pronounce Balmain?

  66. The Chic Spy

    October 2008 at 11:49 AM

    Thank you Etienne, good call on Versace!

  67. etienne

    October 2008 at 4:21 AM

    awesome! :) you are a genius. how about versace? ver-sa-shay?

  68. Lauren

    September 2008 at 9:16 AM

    THANKS! that was sooo helpful! now i know how to say “givenchy”!!

  69. The Chic Spy

    September 2008 at 3:52 PM

    Hello Laura,

    Richard Lambertson and John Truex are known the world around for their luxurious handbags and accessories. How could I miss this one? The pronounciation is as it looks, Lam-bert-son Tru-ex. Thanks for the comment!

  70. Laura

    September 2008 at 12:49 PM

    Hi. How about Lambertson Truex? Thanks!

  71. The Chic Spy

    August 2008 at 12:17 PM

    Hello Lynn, the pronounciation for Etienne Aigner is Eh-tee-yen On-yay. Another good one I missed. Thanks for the comment.

  72. Lynn

    August 2008 at 6:45 AM

    Growing up in the 80s, the pronunciation of Aigner was always butchered. What is the correct pronunciation of Etienne Aigner ?

  73. The Chic Spy

    August 2008 at 2:00 PM

    Hello Cynthia, great question! Actually, it is pronounced in two slight variations. Purse is one of them (as in a lady’s purse) and the other is the first ‘e’ in Perse is pronounced like the ‘e’ in the word pet. I hope that helps. Thanks for responding!

  74. Cynthia

    August 2008 at 12:56 PM

    How do you pronounce Perse in James Perse? Is it just like “purse”, or something else?

  75. The Chic Spy

    July 2008 at 10:53 AM

    Thanks D, I have added Yves Saint Laurent. Good spot, how could I have missed someone who was a major influence on the fashion industry!

  76. The Chic Spy

    July 2008 at 10:52 AM

    I believe the pronounciation of Mo-ski-no is the same sound of Mos-keen-o.

  77. D

    July 2008 at 8:25 AM

    you forgot Yves Saint Laurent

  78. nuvonova

    July 2008 at 6:55 AM

    This is great but I must correct Moschino. I did an internship there, and it is..

    Mos-keen-o .. if you can tell the difference? But then again, it might vary depending on ones accent!

  79. Diabolina

    June 2008 at 11:46 PM

    love this.

    great blog!

  80. Ms. P&C

    June 2008 at 4:59 PM

    Love it! So very clever…

  81. Chic and Charming

    June 2008 at 7:32 PM

    Genius post! Every girl should know this!

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