(Photo courtesy of Owen Geronimo)
San Francisco — If you frequently haunt fashion events in San Francisco, whether it’s a fashion show or industry mixer; you’ve probably attended a San Francisco Fashion and Merchant Alliance (a.k.a. SFFAMA) event or met the organization’s founder, Owen Geronimo. SFFAMA, a non-profit organization that supports a thriving fashion industry in the Bay Area, offers a cornucopia of social-networking events from San Francisco Fashion Week to Fashion Feud.
Geronimo, who helms SFFAMA, prefers to take a behind-the-scenes role, but it is hard to miss him, as he typically can be seen hurriedly scurrying about the hosting venue making sure everything and everybody is on schedule and in place. And, if you are able to catch him in passing, one thing for sure, he is primed and ready to discuss SF fashion and how you can be a part of the frenzy. Geronimo doesn’t mince words and speaks frankly; since he is on a mission to take Frisco fashion to the next level, these might be warranted attributes.