Mission: Beyoncé’s Ivy Park
It looks like Beyoncé has collaborated on a new line of activewear called Ivy Park. The line is carried at Nordstrom, where it launched today and is dubbed “effortlessly cool.” Featuring backless hoodies, sleek bodysuits, and crop top-dance short duos, this collection is ready for any workout mission—in and outside the gym. With the intriguing moniker ‘Ivy Park,’ one doesn’t have to think too long before coming to the conclusion that Beyoncé’s baby girl may have serve as some inspiration for the name. The line that is mostly black and white, does feature pieces in a brilliant cobalt blue. Perhaps it’s a nod to Blue Ivy. Check out the sentimental video above, in which Beyoncé credits her father, sister, daughter, and Parkwood Park in Houston as her inspiration.