By Lyndsey Hutcherson
Finding the perfect-fit jeans that form to your body in all the right places can often be a challenging feat. However, recently the Agent-in-Chief, Mignon A. Gould, put on an event in the heart of San Francisco aimed toward conquering this challenge. jean+ology: find the perfect fit. it’s in your jeans. was held at the chic locale, Pigment Cosmetics on Market.
The VIP guest was Joe’s Jeans, who showcased a wide variety of jean cuts during a fashion show, in an effort to aid both men and women in the tough search for the perfect-fit jeans.The purpose of this event was to implement a sense of ease for shoppers eager to find the right fit in a pair of jeans. “We wanted to create an interactive event where guests could see a variety of jean cuts and receive expert feedback on what would work for their body shape,” said Gould.
Upon the evening’s arrival of more than 300 guests, various sponsors offered delectable delights for attendees to enjoy. Guests were given the opportunity to try food from the local Vietnamese restaurant Bun Mee, savor wine samples from Rock Wall Wine Company, and toast the evening with mixed drinks from Artá Tequila.
Guests could also partake in activities at the vendor tables. Many flocked to Ploom, who has a hookah bar style setup where guests could try their product that rather than smoke, expelled water vapor. The sleek and slender little black gadget was filled with flavorful pods that were available in tobacco and non-tobacco herbal blends such as Kick-Ass Mint and Blue Tea.
Also on site was Bartab, the hot new social gifting app that allows users to send discount drinks to their Facebook friends from hotspots around the city. Using one of their iPad’s, guests could sign up via their Facebook account and receive $5 in Bartab credit to start sending drinks to their friends or themselves.
During the fashion show, 13 real-people models representing a wide range of body types walked the runway, which was simply a concrete floor lined in tape to keep the onlookers on the periphery; it was a sleek urban setup that made the catwalkers look like Hollywood glitterati making their way through a mirage of paparazzi. The show was an eye-catching display of Joe’s Jeans denim selection, as well as other gear carried by the hip retailer.
Throughout the evening, guests were able to gain helpful tips from Joe’s Jeans in order to help them find the most flattering, well-fitted pair of jeans for their figures. “Most of our customers come to us in search of jean that not only fit them well, but also one that was catered specifically to their individual body shape,” said Jena Ruffolo, store manager for Joe’s Jeans in San Francisco. To conclude the high-energy evening, guests were presented with giveaways and raffles worth more than $2,000 from sponsors of the event.
Among the giveaways were 10 swag bags, which were given away in black and white Joe’s Jeans fabric bags, including products such as an Artá Tequila mini bottle of tequila, the soundtrack from the movie “No Strings Attached”, and a limited edition reversible scarf from Revelation By Me, designed especially for jean+ology.
Other raffled gifts included VIP passes to the upcoming screening of the film “Something Borrowed,” Steve Rob Designs necklaces, Kipling USA large expandable duffle bags, as well as one women’s and one men’s pair of Joe’s Jeans. Everyone in attendance during the raffle received $35 Joe’s Jeans gift cards, making it difficult to leave jean+ology empty handed.
The intent of the jean+ology event was to offer valuable tips on the overall jean shopping process in a fashion mixer setting. Guests received the information for which they came, and much more. From the giveaways to the fashion show, as well as the food and immense socialization, jean+ology guests were genuinely pleased with the mixer, compliments of TheChicSpy.com and Joe’s Jean’s.
Product Descriptions for Raffle Giveaways:
- The film ‘Jumping the Broom‘ t-shirts (4).
- The film ‘Hanna’ movie: T-shirts (2), skull candy ear buds, posters (2), ringtone download card, sunglass fabric cloth, and bumper stickers.
- The film ‘Soul Surfer’ movie: Soul Surfer book by Bethany Hamilton, poster, drawstring backpack, sunscreen, lip balm, and sports bottle.
- The film ‘Something Borrowed’ movie: Something Borrowed book by Emily Giffin, 6 VIP passes to April 28th screening.
- Two (2) Steve Rob Designs necklaces.
- A month supply of Popchips.
- Three (3) Ploom Kits.
- Three (3) Kipling USA Anatomy 30” Large Expandable Duffles.
- A pair of Joe’s Jeans for men.
- A pair of Joe’s Jeans for women.
Products in 10 Raffle Swag Bags:
- $35 Joe’s Jeans gift card.
- Joe’s Jeans mini cloth shopping bag.
- A bag of Popchips.
- Artá Tequila mini bottle of tequila.
- ‘No Strings Attached’ soundtrack.
- ‘Jumping the Broom’ canvas tote bag.
- Revelation By Me scarf created especially for jean+ology.
- Pigment Cosmetics eyeshadows.
Image source: Models Lysandra Silber, Jesus Peña, and Diana Morawska; Pigment Cosmetics studio manager Kamran Sanei and Joe’s Jeans San Francisco store manager Jena Ruffolo pose for a pic; guest tries Ploom product; and Eve of Artá Tequila poses with a 2-year-aged barrell of tequila-shot by Christophe Tomatis. Winner of the Kipling USA Anatomy 30”Large Expandable Duffle in Breezy Blue poses with her new bag. Shot by Fulya Guney
