Daft Punk, the electronic duo that blew us all away with their performance at the Grammy’s, featuring Pharrell Williams and Stevie Wonder, now has a new line of clothing and accessories.
The two have taken it old school, using 70’s-inspired ads to promote their line including one with a “Daft Punk” belt buckle and the words “Buckle Up” at the bottom – a play on words from an old seatbelt ad campaign. The way Daft Punk has advertised their items has given everything such a classic and authentic feel. But even with their vintage-inspired advertisements, the biggest inspiration for this line was their contemporary single, Get Lucky. Some of the merchandise up for grabs include T-shirts, $40; a belt buckle, $25; and a poster, $20. Not bad for the anonymous duo!
Women’s Get Lucky Tank Ad