The iconic designer jeans launches “We Are All One” campaign
Gloria Vanderbilt jeans are arguably the first ever designer jean brand. The image of model-turned-actress Brooke Shields striking a pose in a pair of the brand’s dark denim jeans, is iconic. Now, 40 years later, Gloria Vanderbilt Jeans have a new face, new look, and a new Fall 2017 campaign called “We Are All One.” The ad campaign features models Iman, Tatjana Patitz, Elsa Benitez and Tara Lynn.
“We Are All One” celebrates the individual “One” and the universal “We,” and I am honored to be part of this campaign that is both inclusive and timely,” says supermodel and activist Iman. “There is no better time than now to be a woman and collectively stand for and with women as we shift and reshape the future of all women.”
The new “inclusive” campaign was created in partnership with RO New York with creative direction by Rony Zeidan and shot by renowned photographer Paola Kudacki. The “We Are All One” campaign evolved from the brand’s Spring 2017 campaign entitled “We Are One” featuring only two of the models–Tatjana Patitz and Tara Lynn.
To get more intel about the iconic brand, and where to shop the jeans, visit gloria-vanderbilt.com.
