The Latest Collection From the Italian Fashion House Puts Mainstream Brands On the Runway
The king of the Pop Art Movement Andy Warhol stated in The Philosophy of Andy Warhol: From A to B and Back Again, “A coke is a coke and no amount of money can get you a better coke than the one the bum on the corner is drinking. All the cokes are the same and all the cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it.”
Ever since Jeremy Scott presented the McDonald’s-inspired Fall/Winter 2014 collection, it was evident that he held a similar sentiment. Like Warhol, Scott illustrates the impact of pop culture and mainstream brands such as McDonald’s and Coca Cola on his artistic medium, in this case fashion.
The Jeremy Scott Moschino Spring 2015 Collection was nothing short of a pop culture explosion. Seen early on in the show, the collection started off with a men’s suit plastered with soda brand logos including grape soda and Coca Cola. However, instead of “Coca Cola,” it was called “Mo Cola.” This is not the only time we’ve seen a play on words from this brand – the late Franco Moschino was always good for a quirky pun.
With this collection Scott took us to the beach, introducing swim trunks and one-piece bathing suits. One of the more fun parts of the collection came about when Scott put patterns of different flags of the world inside Moschino’s signature smiley face. This created a very colorful look for the different shirts, tanks, and pants baring the design. Just when we think the amount of color in this collection would never end, Scott takes us to a more urban world with black and white, mesh, and gold chains. One of the most interesting part of these looks were the smiley faces that overlapped to make it look like the reversed ‘C’ of the Chanel logo. The signature Louis Vuitton pattern popped up on denim overalls and jeans. The ‘LV’ was replaced with an ‘M.’ The last play on logos was with Moschino by way of all black looks embellished with gold wording that read “Fauxschino.”
The end of the collection featured black suits and jackets with gold embroidered dollar signs, an obvious ode to Warhol’s 200 One Dollar Bill piece from 1962. Though this part of the collection was blatantly Warhol inspired, we also see his influence on earlier parts of the collection with the cola inspired symbols. Warhol was known to include Coca Cola logos and bold contrasting colors in his work.
Scott’s Warhol-inspired prints coupled with Franco Moschino’s penchant for having fun with fashion created a very memorable collection.