Just the other day I was having a little chit chat with some friends at one of our girly get-togethers and we started discussing the future of magazines in the wake of the online craze that most of us have fallen prey to (happily so).
One of my BFFs swears that these regal rags are on there way out the door while two others hemmed and hawed about their usefulness in a day when “the modern woman should rise above such frivolities,” while another friend barked about “all those annoying ads.”
Well, this whole discussion got me to thinking — I sit somewhere on the fence between the arguments — for as long as I can remember, I have loved the vibrant pages of these glossies and can’t imagine an existence without them. From classic Ralph Lauren ads to scented inserts from Lancôme and Estée Lauder to cosmetic spills, crumbles and smudges from the likes of Clinique, MAC and OPI — they had me at hello (or at least from my first flip through of the pages).
As for annoying ads, was she kidding, some ads can be just as exciting and engaging as the editorial photo shoots. Take the pinup-inspired Louis Vuitton ads, featuring the sultry Scarlett Johansson. Brillant color and chic designs make you want to be in the scene, just lounging back, flaunting your designer duds.
I am just as enamored by the oh so chic Prada spread that has a bevy of beauties striking a pose as if they’re strolling down the runway.
If nothing else, these enticing ads do just that, entice, appeal to that part of us that loves beautiful things and wants to be a part of the sophisticated set.