WWW — Pastry in hand, Tiffany baubles before me and charge card in tow. I can’t help but think of Audrey Hepburn as Holly Golightly in "Breakfast at Tiffany’s" as she stands before the window of the famed jewelry store intermittently nibbling a pastry and sipping coffee; the store is closed and she is there to window shop, something we have in common.
The only difference is, as the sleek Miss Golightly is adorned in her little black dress trimmed by a row of pearls, I sit complacently before my computer looking at the new Tiffany & Co. online store. The chief marketing officer Caroline Naggiar describes it to WWD, "This is our online flagship," she said. "Just like when you go to the New York flagship — you might think you know what you want to find, but you’re going to go on this journey of discovery. What we wanted to do was serve up the world of Tiffany in a bigger way [online]."
New to the site is the luxury jeweler's iconic Blue Book, Tiffany’s collection of high jewelry, including the $335,000 Fancy Intense Yellow Diamond Tiara of white diamonds in platinum and a detachable bracelet accented with nine yellow diamonds in 18k gold. It weighs in at more than 35 Carats, but for this beautiful bijoux, as well as engagement rings, you must visit a Tiffany store because they are not available for sale online. Also coming are added features including “See It On” to show the actual size and scale of jewelry on a person and a “Drop a Hint” option that notifies loved ones what gift you want.
It's quite the grand online redesign, but would you expect anything less from Tiffany's?
The Chic Spy
(Image credits: Tiffany & Co./tiffany.com)