GLOBAL — Juicy Couture is launching a new scent called Viva La Juicy Noir. I haven’t yet tried a fragrance from Juicy, but I absolutely love their bottle design. On my vanity is an array of perfume bottles from vintage scents of my grandmother’s to indulgences of mine including Jo Malone London and Burberry. I think this bottle would look lovely displayed with my collection.
It’s an amped version of Viva La Juicy having a more seductive and sophisticated scent with fruity, floral and spicy notes including wild berries, gardenia, honeysuckle, jasmine, vanilla and sandalwood. “We wanted Viva la Juicy Noir to shift away from the fresh sparkle of the original Viva la Juicy into a tempting and ultrafeminine scent,” the creator of the scent Honorine Blanc told WWD.
Viva La Juicy Noir launches in select countries July and worldwide in August with Russian model Sasha Pivovarova as the face of the fragrance.
This scent is definitely on my radar!
Chicly Yours,
The Chic Spy
(Photo credit: Juicy Couture)
