If you thought Lupita Nyong’o was done taking the world by storm, then think again. Along with being the face on myriad magazine covers including Marie Claire’s May issue, the Academy Award-winning actress is now the new face of Lancôme.
“I am truly honored to join Maison Lancôme, a brand with such a prestigious history that I have always loved,” she said in a release. “I am particularly proud to represent its unique vision for women and the idea that beauty should not be dictated, but should instead be an expression of a woman’s freedom to be herself.”
As an actress who is an amazing example of natural beauty, becoming the new face of Lancôme is not only a great move for her, but also for the brand.
“Lupita’s authentic inner and outer beauty, her exquisite grace, and true confidence represent today’s modern woman,” said Lancôme USA President, Xavier Vey. “Having Lupita as a Lancôme ambassadress will help support our mission in the U.S. market which is to speak to all women. Her rising status is like a blooming rose; she is elegant and has an undeniable brilliance.”
Lupita joins Julia Roberts, Kate Winslet, and Penelope Cruz – who have also been brand ambassadors for Lancôme. Photographers Mert Alas and Marcus Piggott will be shooting Lupita this summer in her upcoming campaigns that are set to release in the fall. Which product will be featured has yet to be disclosed. One thing for sure, Lupita isn’t entering into this new deal lightly and has considered the impact of her latest role.
“What appealed to me about Lancôme is that they’re not dictating what beauty is,” she told WWD. “What they do supports something that already is — and that was appealing to me, too. It’s what drew me to them.”
Between her fabulously chic style, her cover shoots, and her new Lancôme campaign, we’re highly anticipating what Lupita has in store for us next!
Want Lupita’s Look? Here are a few products to put on your radar: